American Eagle engaged L+P to define a new positioning, campaign and a new voice, that would connect with Young America. We set out to uncover the codes that drive them, and defined a platform for communication, and innovation designed to give a new purpose and meaning to America’s favorite denim brand. #WeAllCan is a celebration of Young America, their individuality, unique voice, and influential perspective.
To generate awareness and shift perception of the AEO brand both within the fashion industry as well as with our “Young America” growth target. American Eagle exists to empower and enable the freedom to express the real you. Last Fall, we launched the new brand platform, #WeAllCan—a celebration of young people, their individuality, their unique voice and influential perspective. #WeAllCan is a motivating invitation and rallying cry to express what you can do, be and create.