Tommy Hilfiger #TommyxGigi

An iconic American brand hones the power of NOW

When does an influencer become an icon? And when does a brand become a cultural staple? When they are introduced, something big happens.

/   Idea

We brought Gigi Hadid, a rising star in the fashion industry and a social media sensation of supermodel proportions, to Tommy Hilfiger to be so much more than the face of a campaign, but to embody the very spirit of the brand. Through a strategic partnership and a creative collaboration that had never been done before by Tommy Hilfiger, we built the world of TOMMY X GIGI: a capsule collection that embodied Gigi’s spirited, Millennial-minded attitude and effortless style through the lens of Tommy’s timeless red, white and blue codes.

/   Activation

The TOMMY X GIGI collaboration expanded the world of Tommy Hilfiger and attracted an entirely new demographic of womenswear consumers to the brand. Fresh and elevated, the partnership launched Tommy into a new era of American style. The success of the collection extended beyond fashion and into fragrance with the launch of a highly-successful women’s scent starring Gigi.