Soulcycle

Riding Into A New Age Of Wellness

Today, wellness and the boutique fitness space is one of the most relevant and competitive categories. In order to maintain their leadership position, SoulCycle needed to connect with people beyond the bike. Wellness is way more than fitness, so we distilled what the brand stood for at its core, and leveraged their built-in influencers - the instructors themselves - as the voice of the brand

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