Tom Ford #TFWSS16

Pushing forward on the worlds first all-digital runway

Tom Ford reached out to L+P to unlock an innovative new communication platform that could take the conventional runway presentation and reinvent it for the digital age.

/   Activation

For the first time in history, both the fashion industry and consumer’s across the globe were invited to engage with Tom Ford’s Spring 2016 collection simultaneously.

We engaged Nile Rogers and Lady Gaga to reinterpret an iconic disco classic, as Gaga and models danced down the runway, filmed by Nick Knight.

/   Results

For this initiative, Tom Ford and L+P were awarded a Grand Prize Clio Award in the Integrated Fashion category.