Tom Ford Lips & Boys

Lips & Boys

Tom Ford Beauty, a division of Estee Lauder, approached L+P to craft a provocative, elevated narrative around their expansive range of sumptuous lip colors. Sexy, distinctive, and undeniably luxurious, LIPS + BOYS was the identity we created to disrupt the cosmetics category. The concept showcased Tom Ford Beauty’s 50 distinctive shades of lip color, each named for a different boy.