Jimmy Choo Jimmy Choo

JimmyChoo/20

To commemorate the iconic shoe designer’s 20th anniversary, L+P devised a campaign that celebrated the brand’s eclectic, innovative style and the diverse array of women who embody the spirit of Jimmy Choo. The campaign starred Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju—an iconic cast that came together to share a message of empowerment through style. The anniversary campaign successfully celebrated Jimmy Choo’s heritage while promising a bold new future for the brand.