Tory Burch #EmbraceAmbition

#EmbraceAmbition

‘Ambition.’ It’s a word used to define one’s strength and drive, and unfortunately, it’s a word that most women don’t hear enough. And when they do, it’s shrouded with negative stigma. The Tory Burch Foundation and L+P set out to change that.

Tory Burch established her namesake foundation with the mission to empower women to pursue their professional aspirations. Now, she just needed a creative campaign rooted in a platform that inspired women to chase their passions and turn their dreams into reality.

Idea

Introducing #EmbraceAmbition. Powerful influencers from the worlds of politics, art, fashion, film, media, science and sports came together to break down the barriers that stand around the concept of ambition for women.

/   Activation

On March 8th, International Women’s Day, through a heartfelt and compelling film spot and social media campaign, Julianne Moore, Kerry Washington, Anna Wintour, Billie Jean King, Chris Pine, Reese Witherspoon, Eric Schmidt, Gayle King, Lucy Liu, Yara Shahidi and many more came together to pledge their support for the de-stigmatization of ambition…and the empowerment of women and girls the world over.