From its inception in 2002, Laird+Partners has created bold and transformative work for world-renowned brands. L+P works with clients who value style, elevation, aspiration and culture relevance as differentiators.
We believe every brand has a story to tell, and we bring that story to life for each of our clients in a way that is specifically tailored to them. Born from an in-house agency, L+P has a fundamental understanding of business issues that drive marketing and how to best leverage every brand channel.
As the creative lead of Laird+Partners, Trey Laird has championed some of the most innovative campaigns for some of the world’s most iconic fashion and lifestyle brands.
A decade before founding L+P in 2002, Laird served as Executive Vice President and Corporate Creative Director of Donna Karan International. Throughout his tenure at Donna Karan, he established an in-house creative agency that handled all marketing, advertising, media, packaging, store design, visual display and branding for Donna Karan and its worldwide licensees.
L+P has also served for many years as the creative agency for The Council of Fashion Designers of America, where Laird himself serves as a mentor to emerging designers.
Before rejoining the agency in January 2016, Jacqueline Blum spent over two years at Grey Worldwide where she oversaw the Hasbro account.
Previously, Blum spent seven years at Laird + Partners—five as VP of Account Management—where she oversaw all staffing, growth and development of employee personnel as well as managing L+P’s diverse client portfolio. Throughout her career at L+P, she has championed global campaigns for Gap, Tommy Hilfiger, Rimmel Cosmetics and Coty Beauty Fragrances.
Prior to L+P, Blum spent nine years at Margeotes Fertitta Powell as Group Account Director where she led launches and repositioning initiatives for Godiva Chocolatier, Coca-Cola, and the Tribeca Film Festival.
Justin Gee is Chief Financial Officer at Laird+Partners.
Justin joined L+P in 2016 to lead the company’s Financial, Human Resources, and Information Techonology operations.
In a career spanning over 20 years, Gee has served in a variety of finance leadership roles at many creative and content driven organizations including Havas, WPP, The Walt Disney Company and PepsiCo.
Prior to joining Laird+Partners, Justin was Executive Vice President of finance for Havas Media where he was responsible for managing a team of 40 financial professionals across the Controllership, FP&A, Treasury and Client billing functions.
Justin received his MBA from the City University of New York and his BA in Finance from Georgetown University.
Mike Karam brings over fifteen years of experience to Laird+Partners, where he leads and shapes the agency’s strategy offering. After joining L+P, he quickly became an integral part of the senior leadership team.
Karam is also an Advisory Board member of MDC’s Venture fund, vetting investments and early stage startups.
Mike joined Laird from 360i, where he spent 5 years helping to grow the award-wining digital agency into the fully-integrated agency they are today. Prior to 360i, Mike spent 8 years at McCann Erickson and TAG (a unit of McCann) working on some of culture’s most influential brands such as Levi’s, Coca-Cola, ABSOLUT, Nikon, XBOX and MasterCard.
Shortlisted, Glass Lion
Bronze Effie, Fashion
Grand Winner, Integrated Campaign
Digital Fashion Presentation
Short List, Integrated Campaign
Tommy X Nadal
Big Idea Platform Development
Brand Identity & Visual Language
Product & Packaging Design
Web & Email
Editorial & Video
Series & Specials