/   About Us

From its inception in 2002, Laird+Partners has created bold and transformative work for world-renowned brands. L+P works with clients who value style, elevation, aspiration and culture relevance as differentiators.

We believe every brand has a story to tell, and we bring that story to life for each of our clients in a way that is specifically tailored to them. Born from an in-house agency, L+P has a fundamental understanding of business issues that drive marketing and how to best leverage every brand channel.

/   Leadership

Trey Laird
Chairman + Chief Creative Officer

As the creative lead of Laird+Partners, Trey Laird has championed some of the most innovative campaigns for some of the world’s most iconic fashion and lifestyle brands.

A decade before founding L+P in 2002, Laird served as Executive Vice President and Corporate Creative Director of Donna Karan International. Throughout his tenure at Donna Karan, he established an in-house creative agency that handled all marketing, advertising, media, packaging, store design, visual display and branding for Donna Karan and its worldwide licensees.

L+P has also served for many years as the creative agency for The Council of Fashion Designers of America, where Laird himself serves as a mentor to emerging designers.

Patrick Yee
Chief Executive Officer

Before joining L+P, Patrick was an early partner at Refinery29 where he served as Executive Vice President of Marketing and Strategy.

Prior to Refinery29, Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009. He also co-founded RocketXL, a digital marketing agency, which was sold in 2008 to Cossette Communications Group.

Yee was an equity research analyst at Soros Fund Management and began his career in mergers acquisitions banking at Wasserstein Perella. He graduated from New York University and is a Board Member of Apex for Youth.

Hans Dorsinville
Partner, EVP, Creative Director

Hans Dorsinville is Partner, Executive Vice President and Senior Group Creative Director at Laird + Partners, where he oversees and executes creative direction and strategy, marketing and brand development.

Since the company’s founding in 2002, Dorsinville has been instrumental in the creative development of numerous luxury and mass consumer brands in fashion and beauty.

In 1993, he launched his career as a Junior Designer at Donna Karan’s in-house creative agency, subsequently becoming Vice President of Advertising.

Jackie Blum
EVP, DIRECTOR OF ACCOUNT SERVICES

Before rejoining the agency in January 2016, Jacqueline Blum spent over two years at Grey Worldwide where she oversaw the Hasbro account.

Previously, Blum spent seven years at Laird + Partners—five as VP of Account Management—where she oversaw all staffing, growth and development of employee personnel as well as managing L+P’s diverse client portfolio. Throughout her career at L+P, she has championed global campaigns for Gap, Tommy Hilfiger, Rimmel Cosmetics and Coty Beauty Fragrances.

Prior to L+P, Blum spent nine years at Margeotes Fertitta Powell as Group Account Director where she led launches and repositioning initiatives for Godiva Chocolatier, Coca-Cola, and the Tribeca Film Festival.

Justin Gee
Chief Financial Officer

Justin Gee is Chief Financial Officer at Laird+Partners.

Justin joined L+P in 2016 to lead the company’s Financial, Human Resources, and Information Techonology operations.

In a career spanning over 20 years, Gee has served in a variety of finance leadership roles at many creative and content driven organizations including Havas, WPP, The Walt Disney Company and PepsiCo.

Prior to joining Laird+Partners, Justin was Executive Vice President of finance for Havas Media where he was responsible for managing a team of 40 financial professionals across the Controllership, FP&A, Treasury and Client billing functions.

Justin received his MBA from the City University of New York and his BA in Finance from Georgetown University.

Mike Karam
Head of Strategy

Mike Karam brings over fifteen years of experience to Laird+Partners, where he leads and shapes the agency’s strategy offering. After joining L+P, he quickly became an integral part of the senior leadership team.

Karam is also an Advisory Board member of MDC’s Venture fund, vetting investments and early stage startups.

Mike joined Laird from 360i, where he spent 5 years helping to grow the award-wining digital agency into the fully-integrated agency they are today. Prior to 360i, Mike spent 8 years at McCann Erickson and TAG (a unit of McCann) working on some of culture’s most influential brands such as Levi’s, Coca-Cola, ABSOLUT, Nikon, XBOX and MasterCard.

/   Awards

2017

Cannes Lion Awards

Shortlisted, Glass Lion

#ThisBody

Lane Bryant

2016

Effie Awards

Bronze Effie, Fashion

#ImNoAngel

Lane Bryant

Clio Fashion and Beauty

Grand Winner, Integrated Campaign

Digital Fashion Presentation

Tom Ford

Short List, Integrated Campaign

Tommy X Nadal

Tommy Hilfiger

/   Services

Brand Strategy

Brand Positioning

Brand Architecture

Social Strategy

Content Strategy

Communication Strategy

Creative Direction

Big Idea Platform Development

Brand Identity & Visual Language

Advertising

Graphic Design

In-Store Design

Product & Packaging Design

Digital

Advertising

Web & Email

Mobile

Social Media

Influencer Partnerships

Content

Editorial & Video

Series & Specials

Influencer Partnerships

Media Partnerships